There are literally thousands of website designers out there but as with many things they are not all created equally. Learning to write code and put a website together is not nearly as hard as most would think. There are many elements to a website, far more than just the code.
You can think of a website as a map for the user, creating that map is easy but making the user take the route you want them to take can be far more challenging. Let’s take a look at the basics of a website, usually the main objective is to make a sale or create a lead. Many designers overlook this basic fact and spend all their efforts driving traffic to a site. But in all reality if you get 10000 hits a day and the site does not convert those hits into sales then that traffic is useless. That’s where the psychology of a website comes into play.
Creating a website that drives its users to the goal is the key to a profitable website. This is what really sets UNIQUE apart from many others out there, we take all these variables into consideration.
I can’t count how many clients I’ve had over the years that paid some big company to build their site and spent sometimes 20,000+ for a site that looks really nice but doesn’t do it’s number one job, convert. It’s unfortunate that this happens and in most cases the designer has no idea they are missing a critical piece of the puzzle.